четверг, 22 сентября 2016 г.

What is like to hit the jackpot?

Linked jackpots have not kept pace with inflation or competition, but there are signs of invigoration in the sector. Nothing makes a trip to the local club more exciting than the thrill of winnin a jackpot on the pokies. Winning jackpots have long been an important part of hte appeal of playing online slots. Most people won't hesitate to drop a few spare coins into a poker machine for the chance to win a jackpot of a couple of thousands dollars or more. Australia has seen unprecedented growth in progressive jackpots over the past few years.So what is hot nowadays and where could jackpots be going to head in the future?
The easy binary fission between achievable and aspirational helps explain the appeal of different jackpot games. Achievable jackpots are those that gamblers truly believe they have a great opportunity for having a chance of winning. The value of these jackpots might not necessarily be the stuff that dreams are made of, but what they lack in dollar terms is made up for in the frequency of reward. Knowing that there is a good chance of actually winning the jackpot is key to the appeal of these games.

In contrast, aspirational jackpots are large in dollar terms but the chances of an individual player winning one are low. For instance, the odds of winning division one prize in Powerball are 1 in 77million. To put that in perspective, a person who buys a 12-game quick pick every week can expect to win the jackpot once every 123,025 years. Clearly people do not buy Powerball tickets with a rational expectation of winning; they buy a ticket because they aspire to the potential new lifestyle that winning such a jackpot promises. The tagline for the recent Powerball advertisements - the power to change it all- is an accurate reflection on the appeal to these products to others.
Recent growth of jackpots has mostly been driven by an explosion in the popularity of stand-alone progressive games, called SAP. They are now the dominant style of the game on the Australian market. Unlike linked jackpots games,where multiple machines all contributed to and have a chance of winning the same jackpot pool, in SAP game the jackpot is restricted to an individual machine. The SAP games fall into the achiavable jackpots category - a regular SAP machine player has a very high likelihood of winning the jackpot.
The maximum prize value allowed for a linked jackpot has not changed in more than two decades. The current $100000 prize limit can hardly be considered an aspirational life-changing prize. For most people a life changing jackpot is one that is at least large enough to pay off the mortgage on the family home.
Gambling industry continues to develop casino games with great jackpot winnings and the right product is going to create win-win situation for fans of gambling.  

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